Performing SEO for a website that has got no existing traffic

Performing SEO for a website that has got no existing traffic

Performing Seo For A Website

Plenty of business owners have the notion that it is no use for them to invest in SEO as they have very little customers and not many people are interested in what they have to offer. However, they cannot be farther from the truth. If you find that you have very few customers, it is all the more reason for you to invest in SEO as it can increase your visibility and get you the exposure that you have always wanted. When used in the right manner, SEO can greatly enhance the number of leads and conversions which in turn can boost your ROI.

Another important reason for you to use SEO is that it is by far the most affordable and cost effective method to promote your business and reach out to your target customers. If you are the owner of a startup firm with a low budget, you can easily benefit from using SEO to expand your business further. A lot of business firms try to use traditional business promotional tactics, only to run out of money within a short period of time. However, SEO is unlike any other type of marketing methods. While it may take some time for you to see the results, you can actually build a strong foundation for your company that can last for many years. SEO helps you to obtain organic traffic which is much better than what you would get from PPC marketing or other digital marketing methods.

Here are some of the ways in which you can perform SEO for a website that has got no traffic.

Create a unique content strategy

One of the first things that you need to focus on is creating a unique content strategy for your business. While this might take some time, it is imperative that you devote your resources and energy for it as it is going to generate great returns for your business. A lot of small sites tend to avoid working on a content strategy since they think that it is going to take a lot of time and effort. However, a powerful content strategy is still the important element of any SEO campaign. In today’s world, people are always looking for authoritative sources when they need to learn anything. That is why it always helps to create websites that offer answers to their questions and makes it easier for them to learn about new things. By creating unique and authoritative content, you can certainly appeal to a large base of your target users.

To create a content strategy, you must first decide what you need to write about and then create unique content that fits such purposes. You must know what potential customers actually look for when they are conducting a search for the products and services that you have to offer. Through your content, you must offer some special value that you lead to visitors to come back for more. To do this, you must understand what people are looking for and then provide them with that. When you come up with a proper content strategy and then implement it, you can appeal to people who are in the midst of their buyer’s journey and looking to learn more about the products that they want to buy.

It is also important that you do some research about the type of content that is most relevant for your business. You can visit various websites to learn more about what customers are looking for and then create your content to cater to such needs.

Execute your content strategy in an effective manner

After you have set up a content strategy, it is time for you to implement it. While writing content, you must try to create long contents as short blogs of about 300 words are now a thing of the past. If you are looking to have content in your site that enjoys the best ranking and helps you to attract the attention of your target customers, you must focus on writing long, authoritative contents that generate greater interest on part of your target users.

You should also put special emphasis on keyword research and try to find the short and long tail keywords that are most relevant for your business. Nowadays the practice of keyword research is a lot different than what it used to be at one point of time. The main area of focus is definitely user intent these days. This means that you must go for keywords based on what they want and wherein their interests lie.

Handy tips for creating a result-driven content strategy

Do not overwhelm yourself as you try to create a content strategy that works for you. Developing the content strategy needs a lot of work, and you must take one thing at a time. It is better for you if you just concentrate your efforts on a single type of content at a time. You can start with blogging as it is relatively simpler and allows you to explore plenty of different creative approaches. Blogging is also very cost effective and can easily work well for a startup owner.

Make use of long tail keywords if you are looking to create interesting blogs. Plan your blogging schedule and have at least 1 or 2 blog posts for every week. Get these blog posts well ahead of time so that you can keep them right on track. Also, make sure that you stick to a well defined schedule. There is no point in posting 5 blogs in one week and then only 2 the next week. Analyze beforehand how much time and effort can you devote on the blogs and then make sure that you have those two blogs on the chosen dates.

Another important thing that you need to do is simply branch out on various other types of content. After you have developed your skills with the first type, start to enhance your efficiency with another type of content. You should also share your content in social media so that it has many views, shares and likes.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier

Using long tail keywords to boost your online traffic

Using long tail keywords to boost your online traffic

Are you looking to come up with effective ways to generate more traffic for your website? Then you should definitely focus on optimizing your site with the long tail keywords. Statistics reveal that most businesses see an astounding growth of their traffic when they use long tail keywords in an effective manner. By creating and publishing unique and relevant content that focuses on the long tail keywords, you can easily boost your search traffic and grow your brand by attracting the paying customers.

So let’s dig deeper to find out how you can use long tail keywords to enjoy sustained growth of organic traffic.

Researching for long tail keywords

A lot of people believe that long tail keywords can be gathered without performing much research. However, that is far from the truth and only with the smart use of keyword tools you can come up with long tail keywords that are most relevant to your business. Effective research can not only help you to find the best long tail keywords but also plan your content accordingly so that it gets the best response. Giving major emphasis on long tail keywords can generate better results with on-page optimization process.

It is important that your long tail keywords include at least four words or more. Most SEO experts agree on the fact that the longer is the keyword that you use, the easier it will be for you to have better ranking for that keyword.

Here are the steps that you need to follow while doing keyword research.

  • Firstly, start with your seed keywords. For instance, you may want to focus on the main seed keyword “clothing”. For getting long tail variations for this keyword, you can use Google Keyword Planner as it can help you to find numerous long tail keyword ideas.
  • Go through all of the possible keyword options that you can find for your seed keyword “clothing”.
  • Next, try to find out the keywords that are most relevant to your business and has got high demand. You can then expand on the search results.
  • You can also conduct separate searches for each of the keyword that you find from your initial searching with Google Keyword Planner. This will also provide you with a list of keywords that you can focus on.

It is important that you understand the importance and motive of the long tail keyword that you are using. In many cases, the intent and motive behind a specific keyword is more vital than the actual keyword itself. A good and relevant long tail keyword can be formed when you focus on the intent for which you are looking to use it.

While working on your keyword strategy, it is important that you remain unfazed by the algorithm changes implemented by Google. If you can focus on the things that matters the most, your long tail keyword research strategy is never going to fail.

One of the main reasons why long tail keywords are more important than short tail keywords is that the customers who are using them tend to be highly qualified and are well aware about what they are looking for. They normally do more research than others and can make the search engine work for them. This means that they are naturally more intelligent compared to customers who mostly use short tail phrases or head keywords. It is due to this reason that the conversion rates for long tail keywords are typically higher than those for head keywords.

Customers using long tail keywords are often in the habit of using long tail keywords for searching about the product that they are looking to buy or learn more about the product before making the final purchasing decision. The nature of the keywords tends to be more commercially oriented once they have made up their mind and are looking for specific products to invest in.

Generally these commercially oriented keywords contain some specific prefixes or suffixes that help to qualify or modify the main long tail keywords. It is important that small and medium sized business owners learn about these words so that they can come up with better marketing strategies. Here is a list of all the words that you can expect in such types of commercial search results.

  • Buy
  • Purchase
  • Discount
  • Review
  • Deal
  • Coupon
  • Order
  • Shipping

When you are conducting your keyword research, you are going to find both commercial and informational intent keywords. With consistent effort, you and your team can enhance your search rankings by effectively targeting keywords that are associated with useful and relevant content. Here’s an example:

Go through the case studies of long tail keywords usage

Plenty of website owners and bloggers across the world are now using the long tail keywords for attaining higher rankings in the SERPs. It has been found time and again that long tail keywords are better equipped to provide with answers to queries and solve problems when customers are looking for specific solutions. The long tail keywords also help end users to save on precious time when they are looking to learn about or invest in some specific service or product. To learn more about the usage of long tail keywords, you should study the case studies that explore how various business owners and bloggers have already benefitted from using these long tail keywords.

Boost your online search rankings with long tail keywords

Typically it has been found that using long tail keywords have a majorly positive effect on search engine rankings and can help in bringing the best of traffic. However, it is also important to create the best quality content that can appeal to your target audience before you can promote it effectively with the right keywords. You can also even repurpose the content of your website, so that your end users keep on benefitting from it. It can be a great way to manage your small business while saving on time as the content is already present and the search engines have reviewed it for positive results.

Always make sure that you have top grade original content in your site. Never use any kind of duplicate content and if you do have such content, make sure you get it removed as quickly as possible. Remember, your customers must find something valuable and important in your website if they are to visit your website on a regular basis. Create your content in such a way that it resolves their queries, solves their problems and offers them something important that they can find useful. You can also carry out research to find out more about what your customers want and then come up with content that fulfils user intent.

Whatever be the nature of your website, you must remember that on-page SEO of your website and usage of targeted long tail keywords can determine your rankings in a major way. You should not worry about your chosen long tail keywords to be highly competitive. As long as users like your text, image or video content, they are going to share it and boost your traffic.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier

Some marketing strategies in this harsh time of COVID-19

Some marketing strategies in this harsh time of COVID-19

The whole world is witnessing the entry of the coronavirus to our lives and we are also well aware of the outcomes we are facing because of it.

The majority of the nations in the whole world are in lockdown state which means people are practicing social distancing because of this cruel virus and quarantining ourselves. From practicing regular handwashes just to wash off the viruses to use masks continuously has been the regular thing with us in the current scenario. We aren’t able to visit our loved ones also because of this deadly virus, and this eventually has become that surprise element that we have never thought about.

Apart from the health suffering of humans, the business and marketing field is also suffering majorly because of the lockdown which has happened. And the result which has come up recently is enough to shock you drastically.

So I have decided to come up with some free ideas which can help out the small businessman who is suffering the most from this.

As we all know, its 2020 and a lot have been changed since the past few decades and especially when it comes to online platforms, there are a lot more opportunities that are knocking at the door. There are several marketing strategies and online scheme which any small businessman can also incorporate in their business.

Opportunity 1: helping other compassionately

Freetrials

The ad agency which I run has a lot many users in this pandemic but that not really I am truly worried about. But we can then also hold on to the trends which are going around.

In the situation when I saw we are losing profits in a particular business, I just tend to giveaway premium features of that business for free. And it could really seem that I will be break-even more now but that’s not the real issue priority

Just glance through the below picture and you’ll notice many interest stuff out there.

You can break down from the picture that how many numbers of free trails have been achieved by Ubersuggest. And you can surely witness a hike in the number of trials.

By looking in the picture, you should always remember that the hike in the customers straightly means the free trails which are responsible for the hike. Yes, it is a true fact that many of the customers will not covert them into a payable customer but still, the free trails customers will lead to paid customers eventually in a long run for sure.

In the next picture you can see a decline in the graph which shows that while I opened the paid’s feature and made them free, the graph shows a decline.

So eventually for a long and better run, you are helping me a lot to strengthening things up.

In the time when I decide to blog and inform the audience about the paid features which are now currently in free trails, many customers do prefer buying the subscription so that they can continue having those benefits.

I receive hundreds of mail which has only one thing written on it that they are really glad by the gesture and efforts by me and to help me out from this situation they are purchasing the monthly paid plan.

There is another scenario when the general signups become down just because of the large number of free trails but that not really the case with me. I didn’t go for many free trails, instead, I gave away a few free trails for those people who have eventually helped me out in my bad phase.

But as I informed that I am going for some more giveaways of the free trial, my traffic just started to go up on Ubersuggest which is an interesting thing to notice for sure. And I might not be the first person to notice this, there are many who have noticed this earlier as well.

Eric Sui has recently decided to give away the course about marketing agency which he usually charges $1.497 for free. And more than 250 people have come up and taken up the offer.

This has not only made Eric Sui famous but also has made to increase social media popularity as well. it has opened up a whole new platform for him which now comprises around 50,000 people in total.

Eric was doing the same thing which I was doing and that is helping out the audience in a positive way in this hard time just to make them realize that we are here.

I am also familiar with a person with the same intention in the health and employment sector as well.

All cases which I have witnessed have a common thing which is a high traffic

So with the business, you are running, first, decide what you can give away for free. And in these difficult times, such a gesture will be appreciated undoubtedly.

Opportunity 2: making the paid ads cheaper

Making the ads much cheaper is the latest trend going on.

Somewhere it makes sense because all these big companies make money through an auction system. They eventually need small businesses for CPC(cost per click) for ads and in this way, only the big companies have to spend a lot on ads

If you don’t have such completion in small business for CPC, the cost will eventually decrease which re are experiencing now.

But while staying at home, we are using online apps massively, such greatly like apps like Netflix are tend to lower down their stream quality.

And in an alternative way, we can say that this has increased the traffic on the internet because of which competition is decreasing thus the cost of ads is also lowering.

The conversion rates are decreasing in many industries but that not near to CPC anyways

By looking at the chart given below you can sense that the ROI of paid ads is much higher than the situation before COVID-19. In general, the scenario which is seen is an increase of 31% to 53% which is eventually a 71% increase in total.

Opportunity 3: solutions to down conversions:

Covid19 Conversion

 

With the below-mentioned picture, you can observe that many industries are facing down conversions.

Some sectors are doing well from then but some sectors like traveling are still suffering massively for example Delta Airlines are burning their $60 million daily on a regular basis.

But a solution is being seen which has improved the conversion rate by 12%. If you have a store that sells products online then prefer something like Affirm which offers some great payment plan.

And because of such apps, your customers will feel less pressurized. It doesn’t really matter that you have an e-commerce company or consultancy service. You can go for money over a period of the year.

Selling ebooks? The solution is here also, you can come up with several installment plans for this.

When I come up with selling products in NeilPatel.com, I sensed that only 19% of my audience opted for the payment method which I supposed.

In this situation where people are thinking about spending their cashless, it is one of the best opportunities to increase the conversion rate.

Opportunity 4: provide training which is educationally based

If you want a boost in your business, go for educational course content

The unemployment level is at its high thus, people are looking for educational opportunities.

It sectors of hi-tech industries have a maximum number of opportunities and not all people are aware of this sector.

And when a certain age is passed, you can’t really go back to school because it turns out to time consuming too and let’s admit it that it’s a generation where you can learn everything from YouTube.

Rather opting for an offline institute, where you all go. An online platform only where you have the freedom to choose the best for you

Whether it is UDemy or any other platform people are constantly searching for the platform which can help them.

If you don’t know how to sell an online course, you can definitely follow this. Out of my experience, it will help tremendously without any fail as I used to reach $381,722 a month.

Opportunity 5: the geographical diversion

Us Traffic

COVID-19 is no doubt a deadly pandemic but it is reaching out to some places much more than other places or countries

Like South Korea has been pretty lucky in tackling the pandemic in a better way

And contradictorily, USA and Italy has been washed off massively and till date, new cases are coming up in hundreds

With around 84,000 new cases within a few days, this virus is not only effecting lives but also effecting traffic as well.

You can opt for international SEO by which you can gain more traffic eventually.

The below-mentioned picture shows the fluctuation in the traffic for my SEO traffic around a few months.

But in recent few days, the traffic is coming back in US SEO, but it’s nowhere near to what it was used to be but yes it was not that low as well like the time when corona attacked the US for the first time.

While on the other side, the traffic in Brazil has shown some increase and we haven’t changed any strategies related to it neither changes any algorithm as well.

India is also showing an increase gradually. So if you translate your content through international SEO, your traffic can definitely increase.

But it’s a fact that it will take around 6 months to 1 year to normalize the things. If you want to get the results just like mine, do follow my global SEO strategy.

Conclusion

It’s very distressing that the coming days can be even worse as the cases are constantly increasing. From my personal views, we should definitely continue practicing social distancing. You have more time now so make it worth in a marketing and business perspective as well.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier

Google’s May 2020 Core Update:The Winners and Losers

On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…

How to grew a Website to 10K Visitors In a Month

On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…

Factors that Google are using while ranking websites on the search engine result

On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…