Category: SEO

Quick SEO Help Is Witnessing Unprecedented Growth Due to Digital Affordability Solutions – Says Haresh Pansuriya to GoodFirms

Quick SEO Help is India’s top online marketing company, formally launched in 2016, based in Ahmedabad, India. The company aims to ease the process of the business by offering quality service offerings and launched its services in verticals for companies in Australia, Canada, and the USA. GoodFirms recently had a privilege to interview the founder of the Quick SEO Help – Haresh Pansuriya. During the interview, she gave a debrief about the company’s working and about managing the various facets of digital marketing services. With this, she mentioned that the company caters to the clients with the highly secure SEO, Link Building, Content Marketing, Social Media marketing, PPC marketing, Digital PR, email marketing, search engine marketing, and other related services.

View Quick SEO Help profile at GoodFirms –

As a top SEO company in India, the company consists of a team of dedicated professionals with many years of SEO experience. The SEO team experts are enthusiastic about making the clients’ business grow by giving them top visibility on the search engine results pages that help to pull in more traffic, which ultimately escalates the sales of the clients’ businesses. Explaining about the foundation of the Quick SEO, Haresh mentions that the company is established on robust business strategies which enable valuable clients from many years of hands-on industry knowledge in all areas of digital marketing. It has consciously focused on catering to the needs of larger chains and startups providing them with a full suite of services. The team works closely with the clients to constantly refine their fully customizable platform based on their learning from different markets.

As the founder of the company, Haresh explains in brief about her role and responsibilities. Starting with the leading role, Haresh mentions that her principal role is to oversee the whole process of the business and see to it that the business grows continuously while at the same time renders the best-finished outcomes for all clients. Haresh proudly mentions about her skills, that plays a significant role in uplifting the business which includes – strategic planning, analyzing, forecasting, budgeting, in-depth development and execution of different IT methods and policies.

The founder of the company delightfully mentions about the services rendered by the company, saying that from the beginning, Quick SEO Help is solely focused on the quality and client satisfaction, which has indeed helped the company to stand out uniquely amongst the rivals in the digital industry. Having a clear idea about the nature of the audiences allows the professionals to define the goal and the strategy of the projects. The autogenous team of professionals at the company with more than 6 years of experience has invested more than 350k hours in delivering 1000+ accomplished projects and able to make 150+ clients happy and satisfied with the services. Haresh sounds felicitous as she says that end-to-end digital marketing services proffered by Quick SEO enable them to drive the intended audience to the client’s website, which creates an urge for the users to take action. After the thorough study, the team will create a roadmap for the successful marketing of the clients’ web campaign. The company’s experts ooze out their experiences and knowledge to give an accurate solution and to draft the marketing content for the patrons’ businesses. Due to digital affordability solutions catered by Quick SEO, the company witnesses the unprecedented growth and is dubbed as one of the top digital marketing agencies in India at GoodFirms.

The review below confirms the quality offerings in digital marketing services –


Gargi Patel says that Quick SEO not only flourishes on the online platform in catering to clients with digital marketing services, but it also offers SEO services to the small to medium sized businesses all around the globe. Quick SEO Help ensures that the clients have an active SEO profile which enables them to fetch more traffic to their respective websites. If the website possesses a number of pages with content, then the company can guarantee that the clients have their Enterprise SEO front cloaked securely. By improving the SERPs (Search Engine Result Pages rank), the perceptibility increases significantly on searches, and this enables the client to take their own business to the next level. The specialists at the company will help the clients to manage the production of videos and their publicity for enriched customer engagement and more sales over time. Thus, astounding SEO services catered by the Quick SEO, pegged the company as one of the top SEO companies amongst the enlisted ones at GoodFirms. The following review at GoodFirms proves that Quick SEO caters the clients with the best possible SEO solutions –

Having read the experiences and the working of the Quick SEO Help shared by its founder – Gargi Patel, one can also have a glimpse of the full article here at GoodFirms. About GoodFirms Washington, D.C. based GoodFirms is a maverick B2B research and reviews company that helps in finding SEO companies, digital marketing agencies rendering best services to its customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs. About the Author Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C. based B2B Research Company, which bridges the gap between service seekers and service providers. Anna’s current role lingers her to shape every company’s performance and critical attributes into words. She firmly believes in the magic of words and equips new strategies that work, always in with ideas, something new to carve, and something original to decorate the firm’s identity.

How Google’s 2019 updates are going to impact your search engine ranking

In this current year, Google has made a number of important changes to its algorithm, the most important update being the Medic. These changes have led to new methods adopted by Google to analyze and rank different types of content. 

In an important update that have been rolled out some time ago, Google has chosen to take a closer look at the ways it uses to rank all kinds of crawled content and select the reputable and reliable sites so that it can encourages web users to visit them. SEO specialists are already scratching their heads as to come up with new ways of optimizing their websites. Under such circumstances, it is important to have a closer look at the various updates and the way they are going to influence SEO practices in the near future.

Google Medic Update

Google released their Medic update on August 1st of this year which is basically a core algorithm update that has left many SEO experts in all parts of the world thoroughly baffled. Many business owners are not sure as to how they can adjust to this major change in the Google algorithm. However, the interesting thing about this update is that it has affected the core functionality of the search engine which in turn going to have a critical impact in the way Google chooses to rank its content. Starting on August 1st, the rolling out of this update was completed one week later on August 8th. The bulk of the websites that have been affected by this update are related to industries such as health, medical, fitness and healthy lifestyle.

It is due to this reason that the update has been aptly termed as Google Medic, due to the great influence that it has on this sector. However, there is an important way in which this update differs from all the rest that Google has ever done. If your site has somehow been affected by this update, there is not much that you can do in terms of SEO. Unlike the other updates that allowed website owners to change their SEO strategy to come up with better methods of ranking, the Google Medic update hardly allows website owners much space to do so. According to Google, the only thing that website owners can actually do if their sites have dropped in ranking is to come up with new and better quality content as that can have a substantial impact in the ranking.

Expert advice on adjusting with Google Medic

A good way to adjust to the sudden changes in the ranking brought on by Google Medic is to wait for some time so that the immediate impact of this update settles down. While you may find that in the initial stages your website’s ranking has skyrocketed or gone down, such drastic changes are going to subside in due course of time. In fact, you may even find that your website’s ranking improve after some weeks even though at the initial stages they have gone down a bit.

However, if you still find that your ranking has not improved, then you will have to look deeper to find out what is wrong with your website. There are a number of things that you can do in such cases.

  • Carry out a thorough evaluation of your website to see which of your website’s SEO elements are not performing the way they should.
  • Analyze the performance of the competition websites to see what they are doing right.
  • Getting advice from some SEO experts to find out the specific areas that you need to work on in order to improve your website traffic
  • Using Google Analytics to find out the best ways in which you can improve the SEO of your website.

How Google is tracking your movements

Previously Google could track your movements and location only if you chose to let it do so. By changing your settings, you could have prevented from letting Google track your whereabouts. However, the latest update makes it difficult for you to do so as Google is still going to track your whereabouts even if you choose to switch off such a setting. While using the Google services on latest Android or iPhone models, your location data is going to get stored even though you might change the privacy setting.

Google can now track you location when you’re using apps like Google Maps or if you are using the Google weather tracking application. It means that Google is going to obtain a time-stamped tracking for your location. Such data can be applied for targeting and retargeting of ads as well as for creative implementations like locating specific devices which can be present close to a crime scene.

Google has stated that they are going to work with a number of innovative methods to improve the experience of their end users and one of them is certainly using the location of their users’ devices. Some of the information that they are going to collection in this manner include the Location History, App and Web Activity as well as through the device level Location Services. Google is also going to provide detailed and clear descriptions of such tools as well as smart controls through which the users can delete their user histories at any point of time.

If you want to really stop the location markers on your phone, you can easily turn off the App and Web Activity setting on your phone. However, you must remember that even though it is going to stop such detailed being saved into your user account, it is not going to stop Google from effectively collecting such information from other location markers.

Changes in Google Search Snippets

For quite some time, Google has been coming up with a number of updates for its SERPs which are going to impact the way a particular content gets showcased. For instance, there is a specific snippet that can rank a particular website as 0, i.e. above all the other search results.

Such innovative approaches have helped Google to come up with ways by which it can review contents offered by different websites and then label them with the markup tags. While the effects of such snippets have already become apparent, experts from Google say that they are still at their beginning stages but are going to become stronger in the coming months. Not only this is going to help Google present the most relevant content to its users but it is also going to usher a new era when it comes to SEO practices.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier

Effective ways to reach one million downloads mark for your app

Every app developer yearns to hit the one million downloads mark with their apps as it marks a major milestone for their achievement. However, it is actually easier said than done. There are many app developers who spend a lot of money on marketing and that too in worthless, futile campaigns. In fact, most experts of the industry agree on the fact that there is no point in pursuing diverse metrics just to achieve the highest number of downloads.

However, there are also a number of methods that you can use to reach the one million downloads mark for your app development project. You can use these methods to have the highest numbers of downloads.

An excellent UI

Remember, if you want your app to effectively entice your user, you must work on a powerful UI that can appeal to the aesthetic senses of your user base. Most of the consumers these days have well developed likes and tastes and they are certainly not going to settle down for a poor-quality app. Make sure that your app’s UI is responsive across multiple devices and they should be able to immediately attract the attention of your users. As an app developer, you must make use of your technical expertise and experience to create an app with a powerful UI.

Remove all bugs from your app

The next thing that you must focus on is creating an app that is completely free of any bugs or technical glitches. Make sure that your app is perfectly built and delivers smooth performance at all times. To achieve this goal, you should test your app in the beta phase. There are also a number of platforms that you can choose from when you are looking to test an app. You should also select the right kind of platform when you want to develop your app as it can literally make or break your project. Although there are some app development platforms that come with a substantial investment, you are not going to regret it in the long run. If you go for a second-rate app development platform, it may only lead to fewer or poor reviews which is not going to help you in the long run.

Focus on getting the best ratings at Android Play Store

One of the major things that you need to get right is get the best reviews from users in Android Play Store. You must always keep yourself updated about everything associated with your app and try to offer continued support to all your customers. Customer happiness is the key to the success of your app and you should do everything in your power to achieve that goal. It is important that you have a clear-cut strategy to boost user ratings in the Android Play Store. Having a random approach is not going to lead you anywhere.

In-App Referrals

Referral marketing or word-of-mouth marketing is yet another effective approach to reach out to a large number of customers. Therefore, it is needless to say that you should try to use this method to encourage more downloads for your app.

Strike a chord with the press

While it is true that the active presence of press always leads to a lot of debate, getting a press reporter or platform to support your app can really go a long way when you are looking to enhance the initial growth and popularity of your app. When you have a strong feedback from press, driving your download figures can become a lot easier for you. In fact, it can make it a lot easier for you to enhance the success of your app. As an app developer, you can also make use of definite app development platforms for your project that can generate positive returns for you.

Using the right platform for launching your app

Even though a press release can provide you with the initial mileage for your app to success, you will need to choose the best type of app development platform when you are looking to enhance your user base and ensure optimum acceptance for your app in the long run. You can always use smart marketing but you must remember that the bulk of your users are going to come from the app community and the online users. While a poor-quality platform may undermine your app project, a well-chosen platform can offer great support for your app.

In App Share Intent and its role in your app growth

When you want to increase the number of downloads for your app, you should definitely focus on In App Share Intent. The majority of the apps do not offer you any control over the default share intent and that can be a major hurdle when you want to recommend app downloads through social media channels via the phone. Users often have to scroll through many useless icons when they are looking to reach the platform that they want to have access to. This can make them lose interest in recommending your app to others.

Invest in creating great content

If you are into creating websites and apps, then you must already be well aware of the importance of coming up with high quality content. As an app developer, you should try to develop a high-end microsite and also a dedicated blogger outreach program. This can help you to create top notch content that can boost word-of-mouth sharing and downloading of your app. Blog sites, microsites and third-party reviews are some of the ways through which you can create greater awareness of your app. You can also create unique video content that can generate greater fan following for your app. It has been found that videos can create 74% greater awareness and following for your app.

Use social media

One of the best ways to increase the reach of your business app is through social media. Social media not only allows you to share your unique app content but it can also be helpful when you are looking to handle customer feedback and generate customer service for your app.

Compared to conventional marketing techniques, social media offers a high dynamic app sharing platform that can help you to generate optimum customer loyalty. You can also integrate social media options with your app so that it gets shared more easily.

Offer great discounts

In case you are offering apps that come with price tags, you should offer discounts and price reductions to entice more customers. This has been a proven method to generate a large volume of downloads for your app.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier

What are the factors that influence SEO pricing as of 2018?

SEO is one of the main ways in which business firms reach out to their target customers and therefore is absolutely necessary for business owners to avail the best SEO solutions. For any company looking to make use of SEO services, it is necessary to know the current prices and the various factors that influence the SEO package rates. Here we are going to have a closer look at the various aspects of SEO pricing in different parts of the world and let you know the things that you should be aware of when you are looking to hire an SEO consultant or expert for your specific needs.

We have conducted a thorough research into the factors that influence SEO pricing in different parts of the world. We have also taken into consideration how the pricing for local SEO and global SEO differs from each other. This has enabled us to provide you with a detailed report about the SEO pricing trends of 2018.

Here are some of the important inferences that have been accumulated from SEO business data as in 2018.

  • Most of the SEO companies charge a specific monthly retainer for all or some of the services that they offer. Around 74.71% of SEO firms charge their clients a regular monthly retainer fee. The pricing for such a retainer fee may vary greatly from one country to another. However, it almost never goes beyond the limit of $5K per month.
  • A lot of SEO firms present clients with pricing models even though most companies refrain from such a practice. There are also those that present customers with multiple pricing models. About 59.2% of SEO companies only offer a single pricing model and about 66.99% of them ask for a monthly retainer. In other words, 39.66% of all the SEOs charge only a monthly retainer. These companies do not offer any kind of per‐project or hourly pricing to their clients.
  • The pricing tier ranging between $501 and $1,000 per month is most popular for the monthly retainers. The 2nd most widely popular pricing tier is around $251 and $500 and it accounts for almost 19.23% of the retainers. Around 24.23% of the monthly retainers ask for about $2,001 per month or more. For companies in USA, the range between $2,501 and $5,000 per month is the most widely popular tier.
  • The range between $100 and $150 per hour stands as the most widely accepted pricing tier for hourly pricing. Nearly 25% of all the hourly rates nowadays fall in this range. When it comes to USA, this figure translates to about 35.29%. The hourly pricing tier of $75 to $100 is now the 2nd most popular hourly rate and it accounts for about 19.53% of SEO firms.
  • When it comes to per‐project pricing, the dominant pricing tier is definitely between $501 and $1,000. Around 25.17% of SEO projects fall in this range. About 52.32% of SEO firms charge a one‐off fee of around $1,001 or more, and there are also companies charging as high as $25,001 to $50,000.
  • The hourly rates hardly ever exceed $150/hour. Around 88.28% of all SEO firms charge about $150 per hour or less, even though more than half of them charge anywhere from $75 to $150 per hour. The hourly rates go beyond $150/hour only in 11.72% of cases, and go beyond $200/hour in only 6.25% in cases.
  • The SEO agencies typically charge more than the consultants and freelancers. The freelancers usually charge about $68 per hour on an average and the SEO agencies tend to charge about double of that amount, i.e. $134.66. The trend is also very similar for per‐project fees and monthly retainers. The SEO agencies usually charge about 2 to 4 times more than the freelancers and a lot more than the consultants.
  • Many experienced SEO firms charge a lot more than the less experienced SEO firms. Companies that have been operating for more than 2 years in this industry typically charge about 39.4% more on a per hour basis, around 102.41% more for the monthly retainers as well as a whopping 275% more for the one‐off projects compared to those SEO firms that have been in the SEO business for less than 2 years.
  • The SEO companies that only serve the local market tend to charge a lot less than the ones serving worldwide market. It has been seen on an average that those companies serving worldwide market tend to charge about 130.74% more compared to local SEO companies in terms of monthly retainer pricing.
  • The SEO companies that are based in Latin America and India charge a lot less than the SEO companies based in other parts of the world. The SEO companies based in India as well as Latin America charge only $60/hour or even less. This is much less than global average of $108.33 hourly rate. The trend is also similar with per‐project pricing rates and monthly retainers.

There are also some other factors that we have discovered in our detailed survey. Let’s have a closer look at them.

  • Around 36.78% of SEO firms offer by the hour rates for their work. The range between $100 and 150 per hour stands as the most widely popular hourly rate when it comes to SEO services, with about 25% of all companies charging within this rate. Around 50% of SEO companies charge within $75 and $200 on a per hour basis. About 88.28% of SEO firms charge about $150 per hour or less. Only about 6.25% charge an hourly rate that exceeds the $201 mark.
  • SEO agencies tend to charge more on a per hour basis than the freelancers.
  • The more experienced SEOs tend to earn much more every hour than those SEO firms that have been in business for a lesser time.
  • SEO companies that offer their services to worldwide clients tend to charge more on a per hour basis than those SEO firms that mainly serve local businesses.
There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier

Performing SEO for a website that has got no existing traffic

Plenty of business owners have the notion that it is no use for them to invest in SEO as they have very little customers and not many people are interested in what they have to offer. However, they cannot be farther from the truth. If you find that you have very few customers, it is all the more reason for you to invest in SEO as it can increase your visibility and get you the exposure that you have always wanted. When used in the right manner, SEO can greatly enhance the number of leads and conversions which in turn can boost your ROI.

Another important reason for you to use SEO is that it is by far the most affordable and cost effective method to promote your business and reach out to your target customers. If you are the owner of a startup firm with a low budget, you can easily benefit from using SEO to expand your business further. A lot of business firms try to use traditional business promotional tactics, only to run out of money within a short period of time. However, SEO is unlike any other type of marketing methods. While it may take some time for you to see the results, you can actually build a strong foundation for your company that can last for many years. SEO helps you to obtain organic traffic which is much better than what you would get from PPC marketing or other digital marketing methods.

Here are some of the ways in which you can perform SEO for a website that has got no traffic.

Create a unique content strategy

One of the first things that you need to focus on is creating a unique content strategy for your business. While this might take some time, it is imperative that you devote your resources and energy for it as it is going to generate great returns for your business. A lot of small sites tend to avoid working on a content strategy since they think that it is going to take a lot of time and effort. However, a powerful content strategy is still the important element of any SEO campaign. In today’s world, people are always looking for authoritative sources when they need to learn anything. That is why it always helps to create websites that offer answers to their questions and makes it easier for them to learn about new things. By creating unique and authoritative content, you can certainly appeal to a large base of your target users.

To create a content strategy, you must first decide what you need to write about and then create unique content that fits such purposes. You must know what potential customers actually look for when they are conducting a search for the products and services that you have to offer. Through your content, you must offer some special value that you lead to visitors to come back for more. To do this, you must understand what people are looking for and then provide them with that. When you come up with a proper content strategy and then implement it, you can appeal to people who are in the midst of their buyer’s journey and looking to learn more about the products that they want to buy.

It is also important that you do some research about the type of content that is most relevant for your business. You can visit various websites to learn more about what customers are looking for and then create your content to cater to such needs.

Execute your content strategy in an effective manner

After you have set up a content strategy, it is time for you to implement it. While writing content, you must try to create long contents as short blogs of about 300 words are now a thing of the past. If you are looking to have content in your site that enjoys the best ranking and helps you to attract the attention of your target customers, you must focus on writing long, authoritative contents that generate greater interest on part of your target users.

You should also put special emphasis on keyword research and try to find the short and long tail keywords that are most relevant for your business. Nowadays the practice of keyword research is a lot different than what it used to be at one point of time. The main area of focus is definitely user intent these days. This means that you must go for keywords based on what they want and wherein their interests lie.

Handy tips for creating a result-driven content strategy

Do not overwhelm yourself as you try to create a content strategy that works for you. Developing the content strategy needs a lot of work, and you must take one thing at a time. It is better for you if you just concentrate your efforts on a single type of content at a time. You can start with blogging as it is relatively simpler and allows you to explore plenty of different creative approaches. Blogging is also very cost effective and can easily work well for a startup owner.

Make use of long tail keywords if you are looking to create interesting blogs. Plan your blogging schedule and have at least 1 or 2 blog posts for every week. Get these blog posts well ahead of time so that you can keep them right on track. Also, make sure that you stick to a well defined schedule. There is no point in posting 5 blogs in one week and then only 2 the next week. Analyze beforehand how much time and effort can you devote on the blogs and then make sure that you have those two blogs on the chosen dates.

Another important thing that you need to do is simply branch out on various other types of content. After you have developed your skills with the first type, start to enhance your efficiency with another type of content. You should also share your content in social media so that it has many views, shares and likes.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier

Using long tail keywords to boost your online traffic

Are you looking to come up with effective ways to generate more traffic for your website? Then you should definitely focus on optimizing your site with the long tail keywords. Statistics reveal that most businesses see an astounding growth of their traffic when they use long tail keywords in an effective manner. By creating and publishing unique and relevant content that focuses on the long tail keywords, you can easily boost your search traffic and grow your brand by attracting the paying customers.

So let’s dig deeper to find out how you can use long tail keywords to enjoy sustained growth of organic traffic.

Researching for long tail keywords

A lot of people believe that long tail keywords can be gathered without performing much research. However, that is far from the truth and only with the smart use of keyword tools you can come up with long tail keywords that are most relevant to your business. Effective research can not only help you to find the best long tail keywords but also plan your content accordingly so that it gets the best response. Giving major emphasis on long tail keywords can generate better results with on-page optimization process.

It is important that your long tail keywords include at least four words or more. Most SEO experts agree on the fact that the longer is the keyword that you use, the easier it will be for you to have better ranking for that keyword.

Here are the steps that you need to follow while doing keyword research.

  • Firstly, start with your seed keywords. For instance, you may want to focus on the main seed keyword “clothing”. For getting long tail variations for this keyword, you can use Google Keyword Planner as it can help you to find numerous long tail keyword ideas.
  • Go through all of the possible keyword options that you can find for your seed keyword “clothing”.
  • Next, try to find out the keywords that are most relevant to your business and has got high demand. You can then expand on the search results.
  • You can also conduct separate searches for each of the keyword that you find from your initial searching with Google Keyword Planner. This will also provide you with a list of keywords that you can focus on.

It is important that you understand the importance and motive of the long tail keyword that you are using. In many cases, the intent and motive behind a specific keyword is more vital than the actual keyword itself. A good and relevant long tail keyword can be formed when you focus on the intent for which you are looking to use it.

While working on your keyword strategy, it is important that you remain unfazed by the algorithm changes implemented by Google. If you can focus on the things that matters the most, your long tail keyword research strategy is never going to fail.

One of the main reasons why long tail keywords are more important than short tail keywords is that the customers who are using them tend to be highly qualified and are well aware about what they are looking for. They normally do more research than others and can make the search engine work for them. This means that they are naturally more intelligent compared to customers who mostly use short tail phrases or head keywords. It is due to this reason that the conversion rates for long tail keywords are typically higher than those for head keywords.

Customers using long tail keywords are often in the habit of using long tail keywords for searching about the product that they are looking to buy or learn more about the product before making the final purchasing decision. The nature of the keywords tends to be more commercially oriented once they have made up their mind and are looking for specific products to invest in.

Generally these commercially oriented keywords contain some specific prefixes or suffixes that help to qualify or modify the main long tail keywords. It is important that small and medium sized business owners learn about these words so that they can come up with better marketing strategies. Here is a list of all the words that you can expect in such types of commercial search results.

  • Buy
  • Purchase
  • Discount
  • Review
  • Deal
  • Coupon
  • Order
  • Shipping

When you are conducting your keyword research, you are going to find both commercial and informational intent keywords. With consistent effort, you and your team can enhance your search rankings by effectively targeting keywords that are associated with useful and relevant content. Here’s an example:

Go through the case studies of long tail keywords usage

Plenty of website owners and bloggers across the world are now using the long tail keywords for attaining higher rankings in the SERPs. It has been found time and again that long tail keywords are better equipped to provide with answers to queries and solve problems when customers are looking for specific solutions. The long tail keywords also help end users to save on precious time when they are looking to learn about or invest in some specific service or product. To learn more about the usage of long tail keywords, you should study the case studies that explore how various business owners and bloggers have already benefitted from using these long tail keywords.

Boost your online search rankings with long tail keywords

Typically it has been found that using long tail keywords have a majorly positive effect on search engine rankings and can help in bringing the best of traffic. However, it is also important to create the best quality content that can appeal to your target audience before you can promote it effectively with the right keywords. You can also even repurpose the content of your website, so that your end users keep on benefitting from it. It can be a great way to manage your small business while saving on time as the content is already present and the search engines have reviewed it for positive results.

Always make sure that you have top grade original content in your site. Never use any kind of duplicate content and if you do have such content, make sure you get it removed as quickly as possible. Remember, your customers must find something valuable and important in your website if they are to visit your website on a regular basis. Create your content in such a way that it resolves their queries, solves their problems and offers them something important that they can find useful. You can also carry out research to find out more about what your customers want and then come up with content that fulfils user intent.

Whatever be the nature of your website, you must remember that on-page SEO of your website and usage of targeted long tail keywords can determine your rankings in a major way. You should not worry about your chosen long tail keywords to be highly competitive. As long as users like your text, image or video content, they are going to share it and boost your traffic.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier

Some marketing strategies in this harsh time of COVID-19

The whole world is witnessing the entry of the coronavirus to our lives and we are also well aware of the outcomes we are facing because of it.

The majority of the nations in the whole world are in lockdown state which means people are practicing social distancing because of this cruel virus and quarantining ourselves. From practicing regular handwashes just to wash off the viruses to use masks continuously has been the regular thing with us in the current scenario. We aren’t able to visit our loved ones also because of this deadly virus, and this eventually has become that surprise element that we have never thought about.

Apart from the health suffering of humans, the business and marketing field is also suffering majorly because of the lockdown which has happened. And the result which has come up recently is enough to shock you drastically.

So I have decided to come up with some free ideas which can help out the small businessman who is suffering the most from this.

As we all know, its 2020 and a lot have been changed since the past few decades and especially when it comes to online platforms, there are a lot more opportunities that are knocking at the door. There are several marketing strategies and online scheme which any small businessman can also incorporate in their business.

Opportunity 1: helping other compassionately

The ad agency which I run has a lot many users in this pandemic but that not really I am truly worried about. But we can then also hold on to the trends which are going around.

In the situation when I saw we are losing profits in a particular business, I just tend to giveaway premium features of that business for free. And it could really seem that I will be break-even more now but that’s not the real issue priority

Just glance through the below picture and you’ll notice many interest stuff out there.

You can break down from the picture that how many numbers of free trails have been achieved by Ubersuggest. And you can surely witness a hike in the number of trials.

By looking in the picture, you should always remember that the hike in the customers straightly means the free trails which are responsible for the hike. Yes, it is a true fact that many of the customers will not covert them into a payable customer but still, the free trails customers will lead to paid customers eventually in a long run for sure.

In the next picture you can see a decline in the graph which shows that while I opened the paid’s feature and made them free, the graph shows a decline.

So eventually for a long and better run, you are helping me a lot to strengthening things up.

In the time when I decide to blog and inform the audience about the paid features which are now currently in free trails, many customers do prefer buying the subscription so that they can continue having those benefits.

I receive hundreds of mail which has only one thing written on it that they are really glad by the gesture and efforts by me and to help me out from this situation they are purchasing the monthly paid plan.

There is another scenario when the general signups become down just because of the large number of free trails but that not really the case with me. I didn’t go for many free trails, instead, I gave away a few free trails for those people who have eventually helped me out in my bad phase.

But as I informed that I am going for some more giveaways of the free trial, my traffic just started to go up on Ubersuggest which is an interesting thing to notice for sure. And I might not be the first person to notice this, there are many who have noticed this earlier as well.

Eric Sui has recently decided to give away the course about marketing agency which he usually charges $1.497 for free. And more than 250 people have come up and taken up the offer.

This has not only made Eric Sui famous but also has made to increase social media popularity as well. it has opened up a whole new platform for him which now comprises around 50,000 people in total.

Eric was doing the same thing which I was doing and that is helping out the audience in a positive way in this hard time just to make them realize that we are here.

I am also familiar with a person with the same intention in the health and employment sector as well.

All cases which I have witnessed have a common thing which is a high traffic

So with the business, you are running, first, decide what you can give away for free. And in these difficult times, such a gesture will be appreciated undoubtedly.

Opportunity 2: making the paid ads cheaper

Making the ads much cheaper is the latest trend going on.

Somewhere it makes sense because all these big companies make money through an auction system. They eventually need small businesses for CPC(cost per click) for ads and in this way, only the big companies have to spend a lot on ads

If you don’t have such completion in small business for CPC, the cost will eventually decrease which re are experiencing now.

But while staying at home, we are using online apps massively, such greatly like apps like Netflix are tend to lower down their stream quality.

And in an alternative way, we can say that this has increased the traffic on the internet because of which competition is decreasing thus the cost of ads is also lowering.

The conversion rates are decreasing in many industries but that not near to CPC anyways

By looking at the chart given below you can sense that the ROI of paid ads is much higher than the situation before COVID-19. In general, the scenario which is seen is an increase of 31% to 53% which is eventually a 71% increase in total.

Opportunity 3: solutions to down conversions:

 

With the below-mentioned picture, you can observe that many industries are facing down conversions.

Some sectors are doing well from then but some sectors like traveling are still suffering massively for example Delta Airlines are burning their $60 million daily on a regular basis.

But a solution is being seen which has improved the conversion rate by 12%. If you have a store that sells products online then prefer something like Affirm which offers some great payment plan.

And because of such apps, your customers will feel less pressurized. It doesn’t really matter that you have an e-commerce company or consultancy service. You can go for money over a period of the year.

Selling ebooks? The solution is here also, you can come up with several installment plans for this.

When I come up with selling products in NeilPatel.com, I sensed that only 19% of my audience opted for the payment method which I supposed.

In this situation where people are thinking about spending their cashless, it is one of the best opportunities to increase the conversion rate.

Opportunity 4: provide training which is educationally based

If you want a boost in your business, go for educational course content

The unemployment level is at its high thus, people are looking for educational opportunities.

It sectors of hi-tech industries have a maximum number of opportunities and not all people are aware of this sector.

And when a certain age is passed, you can’t really go back to school because it turns out to time consuming too and let’s admit it that it’s a generation where you can learn everything from YouTube.

Rather opting for an offline institute, where you all go. An online platform only where you have the freedom to choose the best for you

Whether it is UDemy or any other platform people are constantly searching for the platform which can help them.

If you don’t know how to sell an online course, you can definitely follow this. Out of my experience, it will help tremendously without any fail as I used to reach $381,722 a month.

Opportunity 5: the geographical diversion

COVID-19 is no doubt a deadly pandemic but it is reaching out to some places much more than other places or countries

Like South Korea has been pretty lucky in tackling the pandemic in a better way

And contradictorily, USA and Italy has been washed off massively and till date, new cases are coming up in hundreds

With around 84,000 new cases within a few days, this virus is not only effecting lives but also effecting traffic as well.

You can opt for international SEO by which you can gain more traffic eventually.

The below-mentioned picture shows the fluctuation in the traffic for my SEO traffic around a few months.

But in recent few days, the traffic is coming back in US SEO, but it’s nowhere near to what it was used to be but yes it was not that low as well like the time when corona attacked the US for the first time.

While on the other side, the traffic in Brazil has shown some increase and we haven’t changed any strategies related to it neither changes any algorithm as well.

India is also showing an increase gradually. So if you translate your content through international SEO, your traffic can definitely increase.

But it’s a fact that it will take around 6 months to 1 year to normalize the things. If you want to get the results just like mine, do follow my global SEO strategy.

Conclusion

It’s very distressing that the coming days can be even worse as the cases are constantly increasing. From my personal views, we should definitely continue practicing social distancing. You have more time now so make it worth in a marketing and business perspective as well.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier

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