Performing SEO for a website that has got no existing traffic
Plenty of business owners have the notion that it is no use for them to invest in SEO as they have very little customers and not many people are interested in what they have to offer. However, they cannot be farther from the truth. If you find that you have very few customers, it is all the more reason for you to invest in SEO as it can increase your visibility and get you the exposure that you have always wanted. When used in the right manner, SEO can greatly enhance the number of leads and conversions which in turn can boost your ROI.
Another important reason for you to use SEO is that it is by far the most affordable and cost effective method to promote your business and reach out to your target customers. If you are the owner of a startup firm with a low budget, you can easily benefit from using SEO to expand your business further. A lot of business firms try to use traditional business promotional tactics, only to run out of money within a short period of time. However, SEO is unlike any other type of marketing methods. While it may take some time for you to see the results, you can actually build a strong foundation for your company that can last for many years. SEO helps you to obtain organic traffic which is much better than what you would get from PPC marketing or other digital marketing methods.
Here are some of the ways in which you can perform SEO for a website that has got no traffic.
Create a unique content strategy
One of the first things that you need to focus on is creating a unique content strategy for your business. While this might take some time, it is imperative that you devote your resources and energy for it as it is going to generate great returns for your business. A lot of small sites tend to avoid working on a content strategy since they think that it is going to take a lot of time and effort. However, a powerful content strategy is still the important element of any SEO campaign. In today’s world, people are always looking for authoritative sources when they need to learn anything. That is why it always helps to create websites that offer answers to their questions and makes it easier for them to learn about new things. By creating unique and authoritative content, you can certainly appeal to a large base of your target users.
To create a content strategy, you must first decide what you need to write about and then create unique content that fits such purposes. You must know what potential customers actually look for when they are conducting a search for the products and services that you have to offer. Through your content, you must offer some special value that you lead to visitors to come back for more. To do this, you must understand what people are looking for and then provide them with that. When you come up with a proper content strategy and then implement it, you can appeal to people who are in the midst of their buyer’s journey and looking to learn more about the products that they want to buy.
It is also important that you do some research about the type of content that is most relevant for your business. You can visit various websites to learn more about what customers are looking for and then create your content to cater to such needs.
Execute your content strategy in an effective manner
After you have set up a content strategy, it is time for you to implement it. While writing content, you must try to create long contents as short blogs of about 300 words are now a thing of the past. If you are looking to have content in your site that enjoys the best ranking and helps you to attract the attention of your target customers, you must focus on writing long, authoritative contents that generate greater interest on part of your target users.
You should also put special emphasis on keyword research and try to find the short and long tail keywords that are most relevant for your business. Nowadays the practice of keyword research is a lot different than what it used to be at one point of time. The main area of focus is definitely user intent these days. This means that you must go for keywords based on what they want and wherein their interests lie.
Handy tips for creating a result-driven content strategy
Do not overwhelm yourself as you try to create a content strategy that works for you. Developing the content strategy needs a lot of work, and you must take one thing at a time. It is better for you if you just concentrate your efforts on a single type of content at a time. You can start with blogging as it is relatively simpler and allows you to explore plenty of different creative approaches. Blogging is also very cost effective and can easily work well for a startup owner.
Make use of long tail keywords if you are looking to create interesting blogs. Plan your blogging schedule and have at least 1 or 2 blog posts for every week. Get these blog posts well ahead of time so that you can keep them right on track. Also, make sure that you stick to a well defined schedule. There is no point in posting 5 blogs in one week and then only 2 the next week. Analyze beforehand how much time and effort can you devote on the blogs and then make sure that you have those two blogs on the chosen dates.
Another important thing that you need to do is simply branch out on various other types of content. After you have developed your skills with the first type, start to enhance your efficiency with another type of content. You should also share your content in social media so that it has many views, shares and likes.
There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier