Effective ways to reach one million downloads mark for your app
Every app developer yearns to hit the one million downloads mark with their apps as it marks a major milestone for their achievement. However, it is actually easier said than done. There are many app developers who spend a lot of money on marketing and that too in worthless, futile campaigns. In fact, most experts of the industry agree on the fact that there is no point in pursuing diverse metrics just to achieve the highest number of downloads.
However, there are also a number of methods that you can use to reach the one million downloads mark for your app development project. You can use these methods to have the highest numbers of downloads.
An excellent UI
Remember, if you want your app to effectively entice your user, you must work on a powerful UI that can appeal to the aesthetic senses of your user base. Most of the consumers these days have well developed likes and tastes and they are certainly not going to settle down for a poor-quality app. Make sure that your app’s UI is responsive across multiple devices and they should be able to immediately attract the attention of your users. As an app developer, you must make use of your technical expertise and experience to create an app with a powerful UI.
Remove all bugs from your app
The next thing that you must focus on is creating an app that is completely free of any bugs or technical glitches. Make sure that your app is perfectly built and delivers smooth performance at all times. To achieve this goal, you should test your app in the beta phase. There are also a number of platforms that you can choose from when you are looking to test an app. You should also select the right kind of platform when you want to develop your app as it can literally make or break your project. Although there are some app development platforms that come with a substantial investment, you are not going to regret it in the long run. If you go for a second-rate app development platform, it may only lead to fewer or poor reviews which is not going to help you in the long run.
Focus on getting the best ratings at Android Play Store
One of the major things that you need to get right is get the best reviews from users in Android Play Store. You must always keep yourself updated about everything associated with your app and try to offer continued support to all your customers. Customer happiness is the key to the success of your app and you should do everything in your power to achieve that goal. It is important that you have a clear-cut strategy to boost user ratings in the Android Play Store. Having a random approach is not going to lead you anywhere.
Referral marketing or word-of-mouth marketing is yet another effective approach to reach out to a large number of customers. Therefore, it is needless to say that you should try to use this method to encourage more downloads for your app.
Strike a chord with the press
While it is true that the active presence of press always leads to a lot of debate, getting a press reporter or platform to support your app can really go a long way when you are looking to enhance the initial growth and popularity of your app. When you have a strong feedback from press, driving your download figures can become a lot easier for you. In fact, it can make it a lot easier for you to enhance the success of your app. As an app developer, you can also make use of definite app development platforms for your project that can generate positive returns for you.
Using the right platform for launching your app
Even though a press release can provide you with the initial mileage for your app to success, you will need to choose the best type of app development platform when you are looking to enhance your user base and ensure optimum acceptance for your app in the long run. You can always use smart marketing but you must remember that the bulk of your users are going to come from the app community and the online users. While a poor-quality platform may undermine your app project, a well-chosen platform can offer great support for your app.
In App Share Intent and its role in your app growth
When you want to increase the number of downloads for your app, you should definitely focus on In App Share Intent. The majority of the apps do not offer you any control over the default share intent and that can be a major hurdle when you want to recommend app downloads through social media channels via the phone. Users often have to scroll through many useless icons when they are looking to reach the platform that they want to have access to. This can make them lose interest in recommending your app to others.
Invest in creating great content
If you are into creating websites and apps, then you must already be well aware of the importance of coming up with high quality content. As an app developer, you should try to develop a high-end microsite and also a dedicated blogger outreach program. This can help you to create top notch content that can boost word-of-mouth sharing and downloading of your app. Blog sites, microsites and third-party reviews are some of the ways through which you can create greater awareness of your app. You can also create unique video content that can generate greater fan following for your app. It has been found that videos can create 74% greater awareness and following for your app.
Use social media
One of the best ways to increase the reach of your business app is through social media. Social media not only allows you to share your unique app content but it can also be helpful when you are looking to handle customer feedback and generate customer service for your app.
Compared to conventional marketing techniques, social media offers a high dynamic app sharing platform that can help you to generate optimum customer loyalty. You can also integrate social media options with your app so that it gets shared more easily.
Offer great discounts
In case you are offering apps that come with price tags, you should offer discounts and price reductions to entice more customers. This has been a proven method to generate a large volume of downloads for your app.
There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier