Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
In today’s competitive market, SEO marketing is more important than ever.The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMSes are typically used for enterprise content management (ECM) and web content management (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites. ECM software often includes a WCM publishing functionality, but ECM webpages typically remain behind the organization's firewall.
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.
Guest blogging is the practice of contributing a post to another person's blog in order to build relationships, exposure, authority, and links.
Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among an audience.
ORM means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
- Here are 3 reasons why mobile affiliate marketing is rapidly growing:
- Creativity with conversion paths – Mobile devices create the ability to connect with users instantly via phone/text message. For example, instead of using a lead form for car insurance offers why not run a pay-per-call offer where a user can just click the number and contact an agent instantly?
- Opportunities – Unlike search (dominated by Google) or social (dominated by Facebook), mobile is still very fragmented with dozens of self-serve ad networks. In addition, there are a ton of different ad types out there, including display, interstitials, and more!
- Supply outgrowing demand – While traffic sources like search and social have stagnated, mobile is being fueled by faster mobile data transfers. Fortunately for affiliates, this means traffic will remain cheap while big brands struggle to decide if mobile is right for them.