Factors that Google are using while ranking websites on the search engine result
You are running a website in order to make sure that you get the most out of it. You have to stay on top of the search list on Google. In 2020, Google has come up with a smoother and cleaner search engine. The algorithm used here is the best one till date. So, here are some factors that Google is going to consider while ranking the websites on the search list in 2020. The most important factors are:
Come up with the best content:
Content, content and only content. This was, is and will always be the first and the most important factor when it comes to search engine optimization. You should not always need to go for a longer content. A shorter and smarter content is always what you need to go for. Readers do not like long thesis-like articles. Short, swift and crisp articles are very much loved by the readers. When you are writing content, make sure that you search related keywords on Google. You have to target the right audience; aren’t you?
Update your articles:
They want young and fresh articles on the search list. If you have lots of old updates done, this is the time, you should update them. Just change a few things here and there and update the content again. Google search engine is choosing the most relevant and newest articles on the top of the search engine result. The new algorithm used by Google is in need of fresh and clean articles now. So you better update your articles properly in order to get featured on the list. Lots of SEO companies are there to help you out.
Most of the people are searching things on mobile these days. Everyone has a smart phone in their hand and that is the reason that websites need to be compatible with mobile phones. This is another feature that Google checks while listing websites on the search engine. The most mobile compatibility of the website, the easier it crawls up on the search engine list. These days more people with mobile phones are using Google rather than people with desktops and hence, the mobile compatibility thing is the most important one. The local results are rising up on the list helping the users finding places and services in the town itself.
Get more Backlinks:
Backlinks are very important when it comes to ranking websites on the Google search list. You need to link your website with lots of high end domains and popular websites. This is the only chance to be on the top of the search list. With the more efficient search algorithm, Google chooses the websites on their search list with the strong backlinks. Websites with poor backlinks listings cannot reach on top of the search list no matter what. So, it is important for the website owner to get more links added to the website from popular and well known sources. Look for the best SEO services in town.
Schema markup code:
Add schema markup codes with your website. This is one of the most important features of going up on the search list. Now Google is going local. So websites with proper address, reviews, contact numbers and other features will get more preference. If you have a local listing on Google and want to get to the top of the search list, make sure that your website uses schema markup code. You can follow Google guidelines for further details on this topic. They have all the rules and regulations listed up for the users.
Speed of the website:
The speed of the page should be good enough. When someone is accessing your website through a mobile phone, the page should open with a click only. People will not wait for your website to open fully and then access the information. They just need everything within a few seconds. Google is going to give high end experience to their clients. For this reason, they want websites that are going to respond within a few moments while clicking on them.
Presence on social media platforms:
A strong presence on different social media platforms help websites gain more traffic to them. Your business should not be bound to only one social media platform, but on all of them. Google searches those websites that have a strong presence on social media platforms. These are the places where people spend their most of the time. So once you have access to all of those places, you are going to gain a huge traffic to your business and to Google as well. This is the reason that such websites get more preference during search engine listings. For this reason, you will definitely need to call the SEO services providers in your region.
Get more Brand Power:
Brand power is another most important feature for a website. If your website gets ads from popular brands, it means you are gaining more traffic. You need to sit back and think what else you can add so that more brand power comes to your website. Reach the most popular SEO services near me in order to gain this feature.
These are the top most important factors that Google are considering while making their search engine list. If your website maintains all of them, you are certainly going to climb on the search engine result.
There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier