Using long tail keywords to boost your online traffic

Are you looking to come up with effective ways to generate more traffic for your website? Then you should definitely focus on optimizing your site with the long tail keywords. Statistics reveal that most businesses see an astounding growth of their traffic when they use long tail keywords in an effective manner. By creating and publishing unique and relevant content that focuses on the long tail keywords, you can easily boost your search traffic and grow your brand by attracting the paying customers.

So let’s dig deeper to find out how you can use long tail keywords to enjoy sustained growth of organic traffic.

Researching for long tail keywords

A lot of people believe that long tail keywords can be gathered without performing much research. However, that is far from the truth and only with the smart use of keyword tools you can come up with long tail keywords that are most relevant to your business. Effective research can not only help you to find the best long tail keywords but also plan your content accordingly so that it gets the best response. Giving major emphasis on long tail keywords can generate better results with on-page optimization process.

It is important that your long tail keywords include at least four words or more. Most SEO experts agree on the fact that the longer is the keyword that you use, the easier it will be for you to have better ranking for that keyword.

Here are the steps that you need to follow while doing keyword research.

  • Firstly, start with your seed keywords. For instance, you may want to focus on the main seed keyword “clothing”. For getting long tail variations for this keyword, you can use Google Keyword Planner as it can help you to find numerous long tail keyword ideas.
  • Go through all of the possible keyword options that you can find for your seed keyword “clothing”.
  • Next, try to find out the keywords that are most relevant to your business and has got high demand. You can then expand on the search results.
  • You can also conduct separate searches for each of the keyword that you find from your initial searching with Google Keyword Planner. This will also provide you with a list of keywords that you can focus on.

It is important that you understand the importance and motive of the long tail keyword that you are using. In many cases, the intent and motive behind a specific keyword is more vital than the actual keyword itself. A good and relevant long tail keyword can be formed when you focus on the intent for which you are looking to use it.

While working on your keyword strategy, it is important that you remain unfazed by the algorithm changes implemented by Google. If you can focus on the things that matters the most, your long tail keyword research strategy is never going to fail.

One of the main reasons why long tail keywords are more important than short tail keywords is that the customers who are using them tend to be highly qualified and are well aware about what they are looking for. They normally do more research than others and can make the search engine work for them. This means that they are naturally more intelligent compared to customers who mostly use short tail phrases or head keywords. It is due to this reason that the conversion rates for long tail keywords are typically higher than those for head keywords.

Customers using long tail keywords are often in the habit of using long tail keywords for searching about the product that they are looking to buy or learn more about the product before making the final purchasing decision. The nature of the keywords tends to be more commercially oriented once they have made up their mind and are looking for specific products to invest in.

Generally these commercially oriented keywords contain some specific prefixes or suffixes that help to qualify or modify the main long tail keywords. It is important that small and medium sized business owners learn about these words so that they can come up with better marketing strategies. Here is a list of all the words that you can expect in such types of commercial search results.

  • Buy
  • Purchase
  • Discount
  • Review
  • Deal
  • Coupon
  • Order
  • Shipping

When you are conducting your keyword research, you are going to find both commercial and informational intent keywords. With consistent effort, you and your team can enhance your search rankings by effectively targeting keywords that are associated with useful and relevant content. Here’s an example:

Go through the case studies of long tail keywords usage

Plenty of website owners and bloggers across the world are now using the long tail keywords for attaining higher rankings in the SERPs. It has been found time and again that long tail keywords are better equipped to provide with answers to queries and solve problems when customers are looking for specific solutions. The long tail keywords also help end users to save on precious time when they are looking to learn about or invest in some specific service or product. To learn more about the usage of long tail keywords, you should study the case studies that explore how various business owners and bloggers have already benefitted from using these long tail keywords.

Boost your online search rankings with long tail keywords

Typically it has been found that using long tail keywords have a majorly positive effect on search engine rankings and can help in bringing the best of traffic. However, it is also important to create the best quality content that can appeal to your target audience before you can promote it effectively with the right keywords. You can also even repurpose the content of your website, so that your end users keep on benefitting from it. It can be a great way to manage your small business while saving on time as the content is already present and the search engines have reviewed it for positive results.

Always make sure that you have top grade original content in your site. Never use any kind of duplicate content and if you do have such content, make sure you get it removed as quickly as possible. Remember, your customers must find something valuable and important in your website if they are to visit your website on a regular basis. Create your content in such a way that it resolves their queries, solves their problems and offers them something important that they can find useful. You can also carry out research to find out more about what your customers want and then come up with content that fulfils user intent.

Whatever be the nature of your website, you must remember that on-page SEO of your website and usage of targeted long tail keywords can determine your rankings in a major way. You should not worry about your chosen long tail keywords to be highly competitive. As long as users like your text, image or video content, they are going to share it and boost your traffic.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Paul Tournier